On the 24th of March 2016, the following press release appeared all over the internet.  Announcing for the first time the general public would be able to try a demo of PlayStation VR.

PLAYSTATION UK ANNOUNCES HANDS ON OPPORTUNITIES AT EGX REZZED DURING LONDON GAMES FESTIVAL

PlayStation VR available to demo at EGX Rezzed ahead of October launch

London, March 24, 2016 – Sony Computer Entertainment UK is pleased to announced that PlayStation(R)VR will be available to demo at EGX Rezzed during next month’s London Games Festival giving fans the perfect opportunity to experience Sony’s latest entertainment innovation ahead of its October launch.

Taking place from the 7th-9th April at the Tobacco Dock in London, visitors to the PlayStation stand will have the opportunity to experience the upcoming PlayStation VR exclusive software titles recently shown at GDC, and available to demo for the first time in the UK including RIGS: Mechanized Combat League and THE PLAYROOM VR. Additional titles available to demo on the stand include PlayStation(R)VR Worlds and the first UK hands on opportunities with the VR reboot of first-person tank warfare classic, Battlezone, and first-person puzzler SUPERHYPERCUBE, which will launch first on PlayStation(R) VR.

In order to experience a PlayStation VR demo at EGX Rezzed and to avoid disappointment, visitors will need to pre-book their appointment. To be notified when the PlayStation VR demo booking system is live follow @PlayStation UK on Twitter or sign up to receive updates at https://www.playstation.com/en-gb/explore/playstation-vr/get-updates. All PlayStation VR demo participants will need to be in possession of a valid EGX Rezzed ticket and be 12* or over. A limited number of walk-on demos for THE PLAYROOM VR will also be available across the three days.

Visitors to the PlayStation stand will also be able to try a range of the best digital exclusive games coming soon to PlayStation 4 including Giant Sparrow’s What Remains of Edith Finch, Heavy Spectrum’s Shadow of the Beast, Dino Dini’s Kick Off Revival, Invent Games’ Strength of the Sword, Housemarque’s ALIENATION and Dreadbit’s Seraph.

For further information on PlayStation(R)VR visit playstation.com/psvr or follow us @PlayStationUK.

ENDS

* Attendees aged 15 and under will need to be accompanied by a parent or guardian to attend EGX Rezzed or to take part in a PlayStation VR demo.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation(R)4 (PS4(R)) computer entertainment system, PlayStation(R)Vita (PS Vita) portable entertainment system, PlayStation(R)3 (PS3(R)) computer entertainment system and PSN software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE has revolutionized home entertainment since they launched PlayStation(R) in 1994. PlayStation(R)4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalisation and deeply integrated social capabilities. PS Vita is a portable entertainment system that offers a combination of rich gaming and social connectivity. PS3(R) is an advanced computer entertainment system, incorporating the powerful Cell Broadband Engine and RSX processors. SCEE also develops, publishes markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

More information about PlayStation(R) products can be found at http://www.playstation.com.
PlayStation and PS4 are registered trademarks or trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Up until this point, most of the people who have tried it have been developers, testers or people doing work related to it.  So it was pretty exciting gamers would get their chance!

At the same time, this page appeared on the EGX Rezzed website.

EGX said that appointments would need to be booked to be sure of getting a chance to play.  But did not detail when anyone would be able to book those appointments.

Again stating the same link to sign up for information about demos, that had been posted on the day the PSVR release schedule and price point was announced.  It also said to  watch @PlayStationUK on Twitter.

It was finally annouced by @PlayStationUK on Twitter in the afternoon on April 4th:

just before e-mails were sent to those who signed up.

By this time all tickets apart from day tickets on Thursday had sold out.

All demo slots were booked within a couple of hours.  The time allocated was longer than anticipated, giving each person a window of half an hour and were told to arrive at least 10 minutes before their appointment to allow time to set up.  They also reserved the right to re-allocate appointments if people turned up late.

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